Advertising and Graphic Design

The Advertising and Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic promotional materials.

Students will be trained in the development of concept and design for promotional materials such as newspaper and magazine advertisements, posters, folders, letterheads, corporate symbols, brochures, booklets, preparation of art for printing, lettering and typography, photography, and electronic media.

Graduates should qualify for employment opportunities with graphic design studios, advertising agencies, printing companies, department stores, a wide variety of manufacturing industries, newspapers, and businesses with in-house graphics operations.

Learning Outcomes

  • Demonstrate proficiency using industry standard software to generate video, with quality audio, for advertising needs.
  • Demonstrate a thorough understanding of Social Media Marketing through various projects and the creation of mock social media sites.
  • Think practically and creatively to analyze, synthesize, and develop design and media solutions through brainstorming, sketching, conceptualizations, storyboarding, and creating mood boards.

Contact Information

Image of Amber Arnder
Amber Arnder, BS
Lead Instructor of Advertising & Graphic Design
Phone: 336-838-6410
Image of Bethany Swaim
Bethany Swaim, BS
Instructor of Graphic Design
Phone: 336-838-6412


This part of the website is currently undergoing maintenance. Please refer to the WCC Catalog for program information.

Technical Standards

The Advertising and Graphic Design program technical standards have been developed to inform students of the nonacademic essential functions of the program and profession. Examples are not all inclusive.

Standard Essential Function Examples
Oral / Written
  • Skills sufficient to communicate information and ideas so others will understand
  • Communicate with coworkers and customers via email, phone, or face-to-face
Mobility / Motor Skills
  • Motor skills sufficient to grasp and manipulate objects
  • Ability to perform basic computer functions
  • Mobility sufficient to perform physical activities that require occasional use of arms and legs and moving the whole body
  • Move a computer mouse, draw with a stylus, draw with paper and pencil, insert flash drive, use a camera, use paper cutter, use x-acto knife, etc.
  • Press multiple keyboard keys simultaneously
  • Physical activities may include:
    • Bending
    • Squatting
    • Lifting
    • Climbing
Physical Strength and Stamina
  • Ability to sit at computer for extended periods of time
  • Ability sufficient to lift equipment
  • Sit at desk for periods of time to finish projects
  • Carry and set up photography equipment

  • Sight
  • Sound
  • Taste
  • Touch
  • Smell
  • Visual skills sufficient to see details at close range
  • Ability to clearly distinguish colors and shades of color
  • Distinguish keyboard keys and small details on ruler or computer monitor
  • Use multiple colors in a project
Environmental / Occupational Exposure
  • Possible exposure to chemicals and fumes
  • Chemical exposure in printing processes such as various glues and inks
Field or Industry Professional Standards

Disability Services Statement

Wilkes Community College is an ADA compliant institution. WCC does not discriminate based on a disability in the admissions process or in access to its programs, services, and/or activities for qualified individuals who meet eligibility requirements. WCC will provide reasonable accommodations for individuals with documented disabilities who are eligible to receive or participate in college programs, services, and/or activities. If a student believes that he/she cannot meet one or more of a program’s essential functions without accommodations, the student is encouraged to disclose this to Disability Services as soon as possible.