This specialty within the Business Administration degree program provides a broad foundation of communication and interpersonal skills designed to prepare the graduate for customer relationship management roles within a business organization.

Students in the Business Administration program learn business concepts such as accounting, business and consumer law, economics, management, and marketing. Coursework in this pathway emphasizes skills such as customer services, database management, social media marketing, and keyboarding.

Graduates are prepared for employment opportunities including customer services representative, customer services manager, consumer relations specialist, retail sales, account development representatives, and contact center partners in both service- and production-oriented businesses.

Program Information

  • Principles of Financial Accounting
  • Business Law I
  • Principles of Microeconomics
  • Principles of Managerial Accounting
  • Introduction to Business
  • Business Law II
  • Principles of Management
  • Social Media Marketing
  • Comprehensive Keyboarding
  • Database Concepts
  • Customer Service
  • Principles of Marketing
  • Business Ethics
  • Business Communications
  • Professional Development
  • Work-Based Learning I

Graduates of the WCC Business Administration – Customer Relations Management Program will:

  • Apply appropriate financial accounting principles and concepts to identify, record, classify, summarize, interpret, and communicate financial results.
  • Demonstrate effective communication and critical thinking skills in the business and professional environment.
  • Use the marketing concept to successfully identify customer needs, wants, and desires and explore ways to satisfy consumers through products and services.
  • Understand and apply the fundamental legal concepts of contract law and employment law.
  • Apply the theories and concepts of economics, finance, and human resource management to various business problems and decisions.
  • Demonstrate the ability to access, compile, evaluate, and present relevant information using spreadsheet, document production, and presentation software.
  • Recognize and demonstrate work habits that model professional and ethical behavior in the workplace.

In addition, a graduate will be able to:

  • Develop, maintain, and manage customer relationships through the use of social media and customer service skills (A25120C).

Contact Information

Image of Kim Tetzlaff
Kim Tetzlaff, MBA
Lead Instructor - Business Administration/Customer Relations Management
Phone: 336-838-6159
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Academic Calendar

march 2020

11novAll Day28mayOnline Registration for Currently Enrolled Students - Summer Term 2020WCC Calendars:Academic,Getting Started

30marAll Day03aprPriority Online Registration for Currently Enrolled Students - Fall Semester 2020WCC Calendars:Academic,Getting Started

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