This specialty within the Business Administration degree program provides a broad foundation of communication and interpersonal skills designed to prepare the graduate for customer relationship management roles within a business organization.

Students in the Business Administration program learn business concepts such as accounting, business and consumer law, economics, management, and marketing. Coursework in this pathway emphasizes skills such as customer services, database management, social media marketing, and keyboarding.

Graduates are prepared for employment opportunities including customer services representative, customer services manager, consumer relations specialist, retail sales, account development representatives, and contact center partners in both service- and production-oriented businesses.

Program Information

  • Customer Service
  • Principles of Marketing
  • Social Media Marketing
  • Business Communications
  • Principles of Management
Graduates of the WCC Business Administration – Customer Relations Management Program will:

  • Apply appropriate financial accounting principles and concepts to identify, record, classify, summarize, interpret, and communicate financial results.
  • Demonstrate effective communication and critical thinking skills in the business and professional environment.
  • Use marketing concept to successfully identify customer needs and deliver a product which meets those needs.
  • Understand and apply the fundamental legal concepts of contract law and employment law.
  • Apply the theories and concepts of economics, finance, and human resource management to various business problems and decisions.
  • Demonstrate the ability to access, compile, evaluate, and present relevant information using spreadsheet, document production, and presentation software.
  • Recognize and demonstrate work habits that model professional and ethical behavior in the workplace.

In addition, a graduate will be able to:

  • Develop, maintain, and manage customer relationships through the use of social media and customer service skills (A25120C).

Contact Information

Image of Kim Tetzlaff
Kim Tetzlaff
Lead Instructor - Customer Relations Management
Phone: 336-838-6159
kstetzlaff523@wilkescc.edu
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22dec - 1janAll DayChristmas BreakWCC Calendars:Academic

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