The Advertising and Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic promotional materials.
Students will be trained in the development of concept and design for promotional materials such as newspaper and magazine advertisements, posters, folders, letterheads, corporate symbols, brochures, booklets, preparation of art for printing, lettering and typography, photography, and electronic media.
Graduates should qualify for employment opportunities with graphic design studios, advertising agencies, printing companies, department stores, a wide variety of manufacturing industries, newspapers, and businesses with in-house graphics operations.
- Graphic Design
- Desktop Publishing
- Advertising and Sales Promotion
- Photographic Imaging
- Web Development Tools
- Portfolio Design
Graduates of the WCC Advertising and Graphic Design Program will:
- Determine the best course of action for print media needs and produce that product using industry appropriate technology.
- Determine the best use of typography and textual forms to achieve the desired visual response.
- Recognize photographic compositions on site, direct models, and set designers to achieve specified visuals requested by a client and use digital photo manipulating techniques to achieve a desired visual.
- Communicate effectively with marketing and merchandising personnel in working toward a mutually agreeable visual solution.
- Discuss, explain and justify visual solutions.