Wilkes Community College Wilkes Community College
Wilkes Community College
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Business Administration

What is Business Administration? 

The Business Administration curriculum is designed to introduce students to the various aspects of the free enterprise system. Students will be provided with a fundamental knowledge of business functions, processes, and an understanding of business organizations in today’s global economy.

Business AdministrationCourse work includes business concepts such as accounting, business law, economics, management, and marketing. Skills related to the application of these concepts are developed through the study of computer applications, communication, team building, and decision making.

Through these skills, students will have a sound business education base for lifelong learning.

Graduates are prepared for employment opportunities in government agencies, financial institutions, and small to large business or industry.




  • Typical Courses
  • Student Learning Outcomes
  • Additional Information
  • Checksheets
  • Contact Information

Typical Courses

  • Principles of Financial Accounting
  • Introduction to Business
  • Principles of Managerial Accounting
  • Human Resource Management
  • Business Mathematics
  • Business Finance
  • Principles of Micro & Macroeconomics
  • Principles of Marketing
  • Survey of Economics
  • Business Ethics & Social Problems
  • Presentation Graphics
  • Business Communication  

Student Learning Outcomes:

Graduates of the WCC Business Administration Program will:

  • Apply appropriate financial accounting principles and concepts to identify, record, classify, summarize, interpret, and communicate financial results.
  • Demonstrate effective communication and critical thinking skills in the business and professional environment.
  • Use the marketing concept to successfully identify customer needs and deliver a product which meets those needs.
  • Understand and apply the fundamental legal concepts of contract law and employment law.
  • Apply the theories and concepts of economics, finance, and human resource management to various business problems and decisions.
  • Demonstrate the ability to access, compile, evaluate, and present relevant information using spreadsheet, document production, and presentation software.
  • Recognize and demonstrate work habits that model professional and ethical behavior in the workplace.

Occupational Outlook Handbook icon   Occupational Outlook Handbook

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Additional information and links coming soon.

Contact Information:

MartyFranklin_2011  David M. Ritter 
Marty Y. Franklin
Lead Instructor,
Business Administration
(336) 838-6161
David M. Ritter
Lead Instructor,
(336) 838-6124