Wilkes Community College Wilkes Community College
Wilkes Community College
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Advertising and Graphic Design

What is Advertising and Graphic Design? 

The Advertising and Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic promotional materials.Advertising and Graphics Design 

Students will be trained in the development of concept and design for promotional materials such as newspaper and magazine advertisements, posters, folders, letterheads, corporate symbols, brochures, booklets, preparation of art for printing, lettering and typography, photography, and electronic media. 

Graduates should qualify for employment opportunities with graphic design studios, advertising agencies, printing companies, department stores, a wide variety of manufacturing industries, newspapers, and businesses with in-house graphics operations. 




  • Typical Courses
  • Student Learning Outcomes
  • Additional Information
  • Checksheets
  • Contact Information

Typical Courses 

  • Graphic Design  
  • Desktop Publishing  
  • Advertising and Sales Promotion  
  • Photographic Imaging 
  • Illustration  
  • Web Development Tools  
  • Portfolio Design 
  • Flash

Student Learning Outcomes:

Graduates of the WCC Advertising and Graphic Design Program will:

  • Use critical thinking strategies to research client needs, based upon the given information and information about the client’s business.
  • Use either the Windows or Macintosh operating platforms effectively.
  • Determine a client’s best course of action for print and web media needs and advise them of that course.
  • Articulate the best visual solution with industry-appropriate terminology and effectively communicate that to the client.
  • Determine the best use of typography and textual forms to inquire the desired visual response.
  • Recognize photographic compositions on site and to direct models and set designers to achieve specified visuals requested by a client and use digital photo manipulating techniques to achieve a client’s desired visual.
  • Effectively communicate with marketing and merchandising persons in working toward a mutually agreeable visual solution.
  • Discuss, explain and justify their visual solutions to a potential employer via a standard job interview process.

Occupational Outlook Handbook icon   Occupational Outlook Handbook

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Additional information and links coming soon.

Contact Information:


Amber Arnder

Lead Instructor,
Advertising & Graphic Design